Elevating agency media.
Exclusive access to premium OTT, CTV and regional inventory — activated directly in DV360.
JioHotstar
ZEE5
SonyLIV
Sun NXT
aha
ManoramaMAX
ETV Win
PTC Play
ShemarooMe
JioCinema
MX Player
Sun TV
Surya TV
News18
Times of India
Outfit7
India Today
NDTV
Swiggy
ZomatoOptimizing the “other 40%.”
YouTube + Meta aren’t the challenge — the fragmented premium layer beyond them is.
Direct buy
Retail rate for a 20-sec CTV spot.
Open network (DV360 auction)
No guaranteed inventory or rate.
Not an access problem — a fragmented procurement problem.
Pre-negotiated deals.
Bypass the open auction. Buy private deals, activated directly via DV360.
Bypass the auction
Private deals, not open bidding.
Rate certainty
~70% below direct, ~25% below open network.
Direct activation
Live in DV360 — no middle step.
Audience, KPI, objective.
Exclusive Google deals.
Activated in DV360.
Live with full insights.
Across OTT, CTV, apps.
The value is not just lower price — it is rate certainty, easier planning, and direct activation through DV360.
Google intelligence & custom deals.
Deterministic Google data, layered over every deal.
Layered on every deal
Buy pre-negotiated private deals directly via DV360, instead of depending on volatile open-auction supply.
Age, demographics, search intent, in-market, and custom audiences layered over every pre-existing deal.
If a deal you need doesn't exist, tell us the app or platform and we will custom-build it for your agency.
Official Google billing stays transparent, while your commercial margin is preserved on every buy.
One centralized layer to track delivery, reach, and performance across your entire premium inventory mix.
Verification and quality controls reduce invalid traffic and improve confidence in campaign delivery.
Unified measurement, faster planning.
Visibility, forecastability, cleaner execution — every package.
- Apps — 35%
- Websites — 28%
- Streaming — 20%
- News & portals — 12%
- Other — 5%
Illustrative — sample figures.
Ready-to-activate marketplaces.
Example bundles, structured for planners.
Extendable into custom packages on request.
0 planner-ready bundles.
Already built — plus custom, on request.
Better buying economics, not less transparency.
Built for modern media agencies.
SpendOptix helps agencies manage complexity across clients, campaigns, and premium inventory — while protecting commercial yield.
- Optimize client media budgets
- Protect agency margin on every deal
- Improve audience targeting
- Scale custom packages across accounts
Give your media budget a competitive edge.
For brands, SpendOptix provides exclusive access to premium inventory across the Google-backed ecosystem.
- Access to hard-to-get inventory
- Cleaner, fraud-screened delivery
- Unified reach across packages
- Rate certainty on premium buys
The premium inventory your agency already wants.
A sample of the platforms available through our package library today.
JioHotstarZEE5SonyLIVMX PlayerSun NXTahaManoramaMAX
discovery+ETV Win
JioTV
Airtel Xstream
NammaFlix
YuppTV
FanCodeNDTV
Times NowNews18
CNBC-TV18
CNBC
BBC
Bloomberg
Reuters
Aaj Tak
ABP LiveIndia Today
Moneycontrol
Thanthi TV
Spotify
JioSaavn
Gaana
Hungama
Amazon
Flipkart
Myntra
Nykaa Fashion
AJIO
Blinkit
Zepto
BigBasket
Swiggy Instamart
Tata CLiQ
Tinder
Bumble
Hinge
OkCupid
MPL
WinZO
Zupee
RooterReady to activate the other 40%?
Tell us your agency — we’ll set up your deal layer and DV360 access.