The Google Certified Publishing Partner layer for premium media inventory.
SpendOptix brings Google's pre-negotiated deals to agencies — activated through your own DV360 seat, priced better than direct buys or the open network, and layered with Google's audience intelligence.
What SpendOptix is — and isn’t.
- India's Google Certified Publishing Partner for this inventory program
- Agency-centric, built to protect your commercial margin
- Activated entirely through your existing DV360 seat
- Backed by official, transparent Google billing
- Focused on premium OTT, CTV, news, and specialty inventory
- Able to custom-build a deal for almost any platform
- A replacement for your DV360 seat
- An ad exchange or SSP
- A publisher monetization platform
- A black box — every deal traces to an official Google bill
- Limited to a fixed list — new packages are built on request
Three pillars, one distributor layer.
Buy pre-negotiated private deals directly via DV360, at rates well below direct publisher buys and standard open network pricing.
Age, demographics, search intent, in-market, and custom audience data layered over pre-existing deals — plus deals custom-built on request.
One centralized layer to track delivery, reach, and performance across your entire premium inventory package.
Buy pre-negotiated private deals directly via DV360, instead of depending on volatile open-auction supply.
Age, demographics, search intent, in-market, and custom audiences layered over every pre-existing deal.
If a deal you need doesn't exist, tell us the app or platform and we will custom-build it for your agency.
Official Google billing stays transparent, while your commercial margin is preserved on every buy.
One centralized layer to track delivery, reach, and performance across your entire premium inventory mix.
Verification and quality controls reduce invalid traffic and improve confidence in campaign delivery.
Data into decisions.
A live look at the planning layer that sits across every package — audience size, rate, expected performance, and inventory mix in one view.
- Apps — 35%
- Websites — 28%
- Streaming — 20%
- News & portals — 12%
- Other — 5%
Illustrative — sample figures.
See SpendOptix on your own media plan.
Book a demo to see how exclusive deal access and Google intelligence work together.